Playful Flow: A New Approach to Brand Identity

The process

Working closely with the client to create a brand identity for her yoga and wellness business, curating an identity that resonates with the client as an individual and her overall manifesto as a yogi.

We leaned more into colourful and playful tones, drawing inspiration from her already curated branding to create our palette. The motifs and illustrations are a notion to her  personality and her upbringing as a Slovakian - drawing inspiration from playful Czechoslovakian cartoon characters that she grew up watching, conveying a sense of nostalgia and playfulness. Geometric shapes that resemble yoga equipment and other sports equipment.

For this project, we curated a whole brand identity, included social media content, strategy and planning.